You will want to work with someone whose approach you understand and see value in.
We’ve devoted this section to sharing some of our ideas, insights and principles regarding product innovation. You’ll find everything from best practices to how product innovation can protect your brand.
to receive occasional updates on innovation news, including our opinion pieces, wisdom papers, and newsletter.
03.16.12 / by Monty Montague
Small innovations sometimes have more influence than radical ones because consumers more readily adopt them. And incremental innovation can be the gateway to more disruptive innovation…
07.27.11 / by Monty Montague + Bev Kothe
So how can small to medium size companies gain consumer insights without blowing the budget and the schedule? New methods have emerged that shorten timelines, reduce costs…
07.27.11 / by Monty Montague + Bev Kothe
So how can small to medium size companies gain consumer insights without blowing the budget and the schedule? New methods have emerged that shorten timelines, reduce costs…
07.27.11 / by Monty Montague + Bev Kothe
So how can small to medium size companies gain consumer insights without blowing the budget and the schedule? New methods have emerged that shorten timelines, reduce costs…
10.20.10 / by Monty Montague
Determining Need + Value Through Immersion + Empathy.
The game has changed. The seismic shift in consumer attitudes has reshaped the rules for manufacturers. A “new normal” has surfaced…
09.27.10 / by Monty Montague
From brand vision to product delivery and use, there are many points of contact in an effective customer encounter. Products represent the identity of a business…
09.24.10 / by Mike Garten, IDSA
The creativity needed to produce successful products and brands, and the structure of a discipline like project management, may at first seem to be mutually exclusive…the opposite is true…