Joyce began her consumer insights career while working for Rubbermaid, where she and the Insights Director built the research department from the ground up. She soon learned that her passion was for the qualitative side of things, and quickly evolved to manage and moderate qualitative research for the business.

During her 9-year tenure, Joyce honed her skills across a wide number of consumer and commercial product categories and types of research including exploratory, written concept and product evaluation, packaging / communications, and usability work.

This client side experience provided her an understanding of the business issues organizations face and the ability to work effectively with cross-functional teams. Joyce launched her own research consultancy in 2014, which broadened her experience to include CPG, healthcare, apparel, public relations, employee research, and pro bono work in the area of non-profit. As a RIVA Institute trained moderator with a B.S. in English Education, Joyce brings her educational training, attention to detail, people-oriented personality, and strong communication skills to the field of consumer research.

Throughout the years her mission has been to bring the voice of the consumer back to organizations and to help guide them in making relevant decisions.