vluxe
Live. Love. Vluxe.: A Brand Design Language
BOLTGROUP created a brand design language for vluxe that guided every element of the brand including a complete integrated brand identity system.What We Did
Brand Strategy
Brand Architecture
Brand Naming Strategy
Visual Identity System
Experience Design Services
Color Specification
Retail Packaging Design
Brand Communications Strategy
Brand Design Systems
Visual Retail Merchandising
Retail Design Service
Website Design Services
Video Production & Editing
Direct Mail Strategy
Trade Show Booth Design
Promotional Design
Creative Art Direction
Visual Brand Guidelines
Graphic Signage Design
Brand Coaching + Training
Brand Stewardship
Brand Production
Advertising & Design
Fabrication Coordination + Fulfillment
Awards
Challenge
When a man named Lucky makes a shirt called vluxe, you know there’s got to be a good story behind it. For some, telling Lucky’s story of passion, conviction, and dedication to design would be a challenge. But for BOLTGROUP, it came easy. That’s because we know Lucky and all those qualities are in his heart. And on his sleeve. Our job was to capture that truth, that “joie de vivre,” and build it into every touchpoint of the brand.
Solution
The brand wanted to be happy, not taking itself too seriously—in a fashion world that can be suffocatingly serious. It wanted to allow for individual expression among its wearers. Self assured and unafraid to be yourself. Quality. Style. Workmanship. It all needed to be reflected throughout the brand experience.
BOLTGROUP transformed these pillars into a brand design language that guided every element of the brand including a complete integrated brand identity system, direct mail, line sheets, lookbooks, video, web site design, trade and consumer advertising, promotion, and exhibit space design.
Results
- Selected by MR Magazine as Most Personality for the Best of the Luxury Market, 2007
- vluxe embodies the lifelong passion to make a garment that both feels good on and makes you feel good inside.
- live. love. vluxe.
We set out to build a brand that offers the man with a taste for something out of the ordinary, a product that is of extraordinary quality and expressive design. Working with the team was so comfortable and easy, and what we achieved was much more. vluxe is a state of mind. A way of life. The good life.
— Lucky Nahum, Designer, vluxe