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illustration of cars going in one direction with one car leaving the pack following a sign to Zig
Disrupt the Disruption: Why Now Is the Time to Zig
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electronics showing how brand strategy as the foundation of visual brand language
Brand Strategy as the Foundation of Visual Brand Language
Blog
image of front of car illustrating an element of the power of visual brand language
The Power of Visual Brand Language
Blog
Top-down illustration of a design table showing a product in progress with brand strategy, user needs, and design elements mapped out like a blueprint.
Differentiation by Design:
Crafting Your Visual Brand Language (VBL)
Blog
Design team engaging in lifelong learning through collaborative ideation
Lifelong Learning in Design: Fueling Curiosity + Innovation
Blog
barrier arm gate
4 Organizational Barriers to Game-Changing Products
Blog
Why the Details Matter in Design Delivery
Blog
illustration of cars going in one direction with one car leaving the pack following a sign to Zig
Disrupt the Disruption: Why Now Is the Time to Zig
Blog
LEGO minifigure building with LEGO bricks
LEGO’s Masterclass in Design-Led Innovation
Blog
illustration of 2 hands rooted in the ground reaching up to the sun
Why is Brand Trust Important?
Blog
illustration of a man holding a paper with tornado of tariffs beside him
Rethinking Product Strategy in the Wake of New Tariffs
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orange image with type that says design is everything
5 Hidden Costs of Doing Nothing in Brand Strategy and Design
Blog
illustration of a bridge being completed by putting the last puzzle piece in place
5 Ways Manufacturers Can Adopt Design at the Core

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