As we approach the end of 2024, it’s crucial to lay a solid foundation for success in 2025. For brand builders, this means turning strategic goals into actionable plans that drive real results. To help you get started, we’ve created a comprehensive end-of-year checklist to ensure you’re well-prepared to make 2025 your best year yet.
September 9th, 2024
The Brand Builder’s End of the Year Checklist
Define and Align Your Vision and Business Goals
Before diving into next year’s plans, ensure that you and your management team are aligned on the vision and priorities. This alignment is critical because:
- Stakeholder Engagement: When stakeholders feel heard and involved, they’re more motivated to contribute towards achieving business goals.
- Efficiency and Budget: Alignment helps optimize efficiencies and budget spend. If disagreements arise, a mediating partner can facilitate consensus.
Gather Information and Insights to Mitigate Risks
Understanding potential risks and knowledge gaps is essential for informed decision-making:
- Knowledge Gaps: These gaps can lead to indecision or ineffective actions. Ensure you have all the necessary information.
- Capability vs. Time: If you have the capability but lack the time, consider bringing in a partner to fill in the gaps and provide the insights you need.
Develop Short and Long-Term Growth Strategies
Creating comprehensive strategies involves more than just setting goals; it’s about planning how to achieve them:
- Cross-Functional Strategies: Build your strategies with input from all relevant teams and understand how they will integrate with each other. This approach helps avoid common integration challenges.
Build a More Effective Budget for the Coming Year
A well-structured budget is crucial for financial efficiency:
- Proactive Cost Savings: Begin cost-saving efforts during the budgeting phase. This proactive approach allows you to optimize spend effectively.
- Plans vs. Budgets: It’s more effective to build budgets based on detailed plans rather than creating plans around a pre-set budget.
- Third-Party Collaboration: Engage with third-party resources to collaboratively build your budget, ensuring you get the most value from their expertise.
Create Tools to Communicate Vision and Strategy
Effective communication is key to successful strategy execution:
- Tailored Messaging: Ensure that your strategy is communicated clearly and appropriately to different teams. Each team has unique communication needs based on their function and background.
- Storytelling: The way you present your strategy can significantly impact its understanding and acceptance across the organization.
Enter 2025 with Momentum
Start the new year with a clear plan and ready-to-execute strategy:
- Avoid Delay: If you delay planning until the new year, you’ll spend valuable time setting up instead of executing your plans. Begin now to build momentum and hit the ground running.
Want Help Accelerating the Process?
To make sure you’re set up for a successful 2025, download our end-of-year checklist to guide your preparations. For additional support, email us at [email protected] or fill out the form below to book a Momentum Builder Workshop. Our workshops offer:
- Full Day Momentum Builder Checklist Session: Work with your management team in a comprehensive session, available both virtually and in-person.
- Expertise Access: Gain insights from business-minded brand and product experts.
- Documentation and Recommendations: Receive detailed documentation and actionable next steps tailored to your needs.
Prepare now to make 2025 your most successful year yet.