BOLTGROUP was engaged to develop a strategy that would reinvigorate the brand, attract new audiences, and ensure its longevity in a competitive market.

Pure Fishing faced the challenge of balancing Shakespeare’s storied heritage with the need to appeal to today’s consumers. The fishing gear market is crowded, necessitating a clear differentiation strategy.

To address Shakespeare’s challenges, BOLTGROUP developed a comprehensive revitalization strategy that honored the brand’s heritage while infusing it with modern relevance.

This multifaceted approach included:

• Brand Guidelines Establishment: We crafted clear and cohesive brand guidelines that articulated the Shakespeare identity, ensuring consistency across all channels and touchpoints.
• Design Toolkit Development: A versatile design toolkit was created, providing a framework for product design, packaging, and marketing materials that aligned with the refreshed brand identity.
• Target Audience Identification: We identified key demographic segments and tailored the brand’s messaging and visual language to resonate with their values and lifestyles.

• Creative CMF Strategy: We developed a forward-thinking Color, Material, and Finish (CMF) strategy that emphasized vibrant colors and textures, reinforcing the brand’s playful essence while appealing to contemporary aesthetic trends.
• New Product Development and Line Expansion: We identified opportunities for new products that cater to modern consumer needs while honoring Shakespeare’s legacy.
• Promotional and Packaging Design: Our team designed eye-catching promotional materials and packaging that communicated the brand’s playful personality, enhancing its shelf presence and consumer engagement.

This comprehensive solution not only revitalized the Shakespeare brand but also set a solid foundation for future growth and engagement.

• A Unified & Modernized Brand Identity: Shakespeare’s new identity appeals to both existing and new consumers, merging nostalgia with modern relevance.
• Completely Revamped Product Line: BOLTGROUP created a new Visual Brand Language and translated it into a series of new product designs that are currently being rolled out.
• Enhanced Market Positioning: The transformation solidified Shakespeare’s market presence, bridging the gap between tradition and contemporary appeal.