BOLTGROUP has been working with Archroma, a global color and specialty chemicals company, to create a new brand identity for their Color Management business, as well as the visual and verbal brand identity system for Color Atlas by Archroma®. After 12 months of research, strategy, and design, the results were launched this month in the form of a 6-volume physical color library, UI and UX for the digital library, website, video, and collateral. The new integrated color system and comprehensive set of tools is designed to raise creativity and manageability to an entire new level for stylists, designers, brands, retailers, and their suppliers.
Jamey Boiter, principal of BOLTGROUP, said, “As storytellers and brand makers, this was a dream job for us. Color is part of a designer’s DNA, and to be able to help Archroma truly merge the art and science of color into a system of tools like this has been so rewarding for our team. We do dream in color!”
“BOLTGROUP was able to translate our technical expertise in color management into a visual and verbal brand identity system that speaks volumes as to our capabilities, in all mediums,” said Chris Hipps, Director of Global Operations for Archroma Color Management Services.
The brand’s foundation is built on the focus, dedication, and reliability of Archroma’s passionate color experts, delivering customer-centered, innovative products and services. The unified product and brand strategy will delight customers with intuitive design tools and inspiring imagery, purposefully created to help them capture, apply, manage, and bring color to life in their own world.