Press Release
Archroma Color Atlas
May 13th, 2016

BOLTGROUP Brings Color Atlas to Life

BOLTGROUP has been working with Archroma, a global color and specialty chemicals company, to create a new brand identity for their Color Management business, as well as the visual and verbal brand identity system for Color Atlas by Archroma®. After 12 months of research, strategy, and design, the results were launched this month in the form of a 6-volume physical color library, UI and UX for the digital library, website, video, and collateral. The new integrated color system and comprehensive set of tools is designed to raise creativity and manageability to an entire new level for stylists, designers, brands, retailers, and their suppliers.

Jamey Boiter, principal of BOLTGROUP, said, “As storytellers and brand makers, this was a dream job for us. Color is part of a designer’s DNA, and to be able to help Archroma truly merge the art and science of color into a system of tools like this has been so rewarding for our team. We do dream in color!”

“BOLTGROUP was able to translate our technical expertise in color management into a visual and verbal brand identity system that speaks volumes as to our capabilities, in all mediums,” said Chris Hipps, Director of Global Operations for Archroma Color Management Services.

The brand’s foundation is built on the focus, dedication, and reliability of Archroma’s passionate color experts, delivering customer-centered, innovative products and services. The unified product and brand strategy will delight customers with intuitive design tools and inspiring imagery, purposefully created to help them capture, apply, manage, and bring color to life in their own world.

Archroma Atlas Page Layout

Brad McClanahan, Global Head of Business Services added, “The BOLTGROUP Brand Experience team immersed themselves into our business, understanding the vision we had for creating color management tools that would help our customers. And then turned that vision into living color with the Color Atlas brand program. Beautiful.”

Archroma Brochure

Additional pieces for the brand identity will include how-to videos, collateral, trade ads, and showroom / conference room design.

Archroma Website on Digital Devices


BOLTGROUP, headquartered in Charlotte, N.C., helps U.S. manufacturers to critically evaluate their brands, then re-energize them through Brand Innovation—transforming brands into dynamic, relevant assets, and directing them with purpose and creativity to a position of preference in their markets. For 30 years, the firm has worked across the U.S. with all types of manufacturers, from Fortune 500 to small, privately held, family organizations. The ultimate goal: To Create Brands and Experiences That People Love. Learn more about BOLTGROUP’s philosophy and expertise at, or by calling 704-372-2658.

Created from the textile, paper, and emulsions businesses of Clariant, Archroma is a global color and specialty chemicals company committed to innovation, world-class quality standards, high service levels, cost-efficiency and sustainability. Archroma is headquartered in Reinach near Basel, Switzerland, and operates with approximately 3000 employees over 35 countries. Through its three businesses: Textile Specialties, Paper Solutions and Emulsion Products, Archroma delivers specialized performance and color solutions to meet customer needs in their local markets.

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