Kathryn King McEntee

Research + Strategy Specialist

Kathryn has always been fascinated with color—and has spent 20 plus years researching consumer color preference. She is a nationally recognized lifestyle & color trend expert and strategist. Kathryn has a degree in Industrial Design with a minor in Color Theory from North Carolina State University. From there, she began her career in the consumer electronics industry, eventually using those contacts to start her own color & trend research consultancy working with a variety of clients in a variety of industries including HP, Panasonic, Real Player, M&M, Jenn-Air, Pitney Bowes, Evenflo, Coleman, Maytag, American Woodmark, Rubbermaid, Graco, and Lexmark. Kathryn enjoys all facets of design research and is hooked on the incredible wealth of data, discovery, and guidance that design research can provide to the strategy of specifying color. She combines her love of creating and specifying colors for products and brands with her passion for human-centered design and user experience, collaborating at the intersection of creativity and purpose.

Is An Expert In:

Lifestyle Trend Research Market + User Research Forecasting Future Color Directions Color Specification Custom Color Formulation User Experience Using Color to Express Brand Attributes Design Thinking Identifying Mega-Trends Using Color to Tell a Product + Brand Story

What Makes Me Me:

A Daily Dose of Dark Chocolate Art Instruction at the Homeless Shelter Sculpting Epic Hikes Art Galleries Hosting Dinner Parties for Family & Friends Anything That Makes Me Laugh Out Loud
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