Challenge

One smart doctor’s idea can be the origin of a great medical device. GI Supply had lots of smart ideas. Founded by a gastroenterologist, the company had access to the best talent in the field. GI Supply already enjoyed a successful business in medical garments—reselling the disposable clothing worn by patients and professionals. However, the business wanted to expand into durable medical devices. What they lacked was a partner to help them turn ideas into devices

Solution

BOLTGROUP took GI Supply’s initial ideas and configured each product to meet the needs of the doctors, nurses, and patients who purchase and use the product. First we observed during the medical procedures. Then we analyzed the tasks and sequences of the procedure to gain a deep understanding of the complex human factors involved. This research was conducted in a wide range of hospitals from Johns Hopkins, Baltimore, to the University of Texas, Galveston. Our team also provided industrial design, engineering, and prototypes for clinical trials, documentation for FDA submissions, branding, packaging, and tradeshow exhibit design.

Result

The products created through our partnership doubled GI Supply’s revenue and won the most prestigious international design awards, including the Gold IDEA Award from IDSA and the Medical Design Excellence Gold Award. This is how GI Supply achieved world-class design and innovation without the burden of a large in-house staff.