GI Supply
Medical Product Design Excellence
One smart doctor’s idea can be the origin of a great medical device. GI Supply had lots of smart ideas. What they lacked was a partner to help them turn ideas into devices.What We Did
Industrial Design and Product Design
Mechanical Engineering
User Research Services
User Insights Videos
User Interface Design (UI)
Manufacturing Support
Electrical Engineering
Product Usability Testing
Component Research + Specification
Product Prototyping
Brand Strategy
Brand Architecture
Brand Naming
Visual Identity System
Brand Color Palette
Packaging Design
Trade Show Booth Design
Performance Testing
Brand Design Systems
Brand Communications Strategy
Advertising & Design
Creative Art Direction
Visual Brand Guidelines
Brand Production
Experience Design Services
3D CAD Modeling
Fabrication Coordination + Fulfillment
Production Part Documentation
Bill of Materials BOMs
Challenge
One smart doctor’s idea can be the origin of a great medical device. GI Supply had lots of smart ideas. Founded by a gastroenterologist, the company had access to the best talent in the field. GI Supply already enjoyed a successful business in medical garments—reselling the disposable clothing worn by patients and professionals. However, the business wanted to expand into durable medical devices. What they lacked was a partner to help them turn ideas into devices.
Awards
Solution
BOLTGROUP took GI Supply’s initial ideas and configured each product to meet the needs of the doctors, nurses, and patients who purchase and use the product. First we observed during the medical procedures. Then we analyzed the tasks and sequences of the procedure to gain a deep understanding of the complex human factors involved. This research was conducted in a wide range of hospitals from Johns Hopkins, Baltimore, to the University of Texas, Galveston. Our team also provided industrial design, engineering, and prototypes for clinical trials, documentation for FDA submissions, branding, packaging, and trade show exhibit design.
Results
- Developed first FDA approved cryotherapy device for the endoscopic ablation of tissue in the GI tract
- Opened new market segments and enhanced their existing product line
- Doubled GI Supply’s revenue
- Acquired in 2022 by LABORIE Medical Technologies for an undisclosed amount
- Achieved world-class design and innovation without the burden of a large in-house staff.
BOLTGROUP is a trusted partner…their work has created valuable, strategic products and brands that allow us to compete successfully with competitors of larger size and greater resources.
— Frank Carter, President, GI Supply