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HunterLab

Engineering a Visual Design Language: A Product Case Study

Through Design Innovation we created a family of laboratory equipment with a coherent look, enhanced ease-of-use, and the most successful product introduction in the company’s history.
What We Did

Industrial Design and Product Design

Human Factor and Ergonomics

Design Language System Development

Mechanical Engineering Product Design

Mechanism Design

Product Prototyping

Manufacturing Support

Production Part Documentation

BOM Bill of Materials

3D CAD Modeling

Awards
HunterLab Vista exploded rendering view

Challenge

Over a 20-year partnership, BOLTGROUP helped HunterLab with product design and innovation of its color management devices used in laboratories around the world. Then came our biggest challenge. HunterLab wanted to introduce a device that economized on limited laboratory counterspace, and was the industry’s best in ease-of-use and ease-of-service. Further, in order to assert dominance in the market, the timeline to production was aggressive—seven months from concept to introduction. On top of these challenges, HunterLab also sought a family Visual Design Language that would visually tie the full product line, create a cohesive family look, and provide brand recognition and differentiation.

HunterLab Aeros and Vista products

Solution

With these challenges in mind, BOLTGROUP created a product Design Language with signature design elements and overarching design principles. Signature elements included the diamond pattern, evocative of HunterLab’s diamond shaped logo, and molded into the exterior case of every product. Overarching design principles included the relationship of sweeps and radiuses to the overall rectangular footprint, and the contrast in colors and textures based on product functions.

HunterLab vista with visual brand design language callouts

We created products with minimal footprint while addressing the lab worker’s ergonomic needs. Molded enclosures were engineered to dramatically reduce the number of parts and minimize tooling costs, while presenting an engaging form. On one product, we engineered a hinged protective hatch to give users easy access to the area where test samples are placed. On another product, we engineered a drive system using stepper motors to raise and lower the device—overcoming complaints from customers about ease of use on previous devices. An innovative internal gutter and drain meant that any spilled liquid would not damage internal electronics. Relying on rapid prototype methods, we perfected tricky mechanical and structural areas—on time and on budget.

HunterLab Agera Product Design Rendering Orientation
HunterLab Agera Product Design Images - Multiple Uses
HunterLab Aeros product design rendering cutaway view

Results

  • Launched the “Vista” within the 7-month target, which was described by the HunterLab team as “our most successful product introduction ever!”
  • Created the foundation and momentum upon which subsequent products could be launched, further developing the visual design language
  • Reduced the number of parts and minimized tooling costs throughout the enclosure design process to hit the aggressive deadline
  • Soon after, the Vista, the Aeros and Agera were introduced—all connected through the design language, and all engineered to be best in class for ergonomics and ease-of-use.
HunterLab Vista product design rendering

Key Takeaways

  • Established a cohesive Visual Brand Language that unifies multiple product lines and strengthens brand recognition across the laboratory instrumentation category.
  • Optimized form, ergonomics, and footprint to enhance usability in crowded lab environments while improving serviceability and workflow efficiency.
  • Accelerated speed-to-market by reducing part complexity and engineering a modular platform—lowering costs and enabling consistent product evolution.
  • Integrated user-centric features—such as spill-management architecture and precision motion control—to elevate performance, durability, and long-term reliability.
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The Vista is our most successful product introduction ever!

— Michael Scardina, Director of Engineering, HunterLab

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