Insights

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By Jamey Boiter

Innovate, Design, and Lead Through Uncertainty

Prepping for the Right Shot

illustration of CFL lightbulb admist incandescent lightbulbs

Time for a Product Design Game Changer

Forget About Type of Brand Strategy. What is Your Brand’s Strategy?

dragonfly on lit lightbulb

By Kurt Rampton

Convert Research Insights into Meaningful Innovation

Power Your Sales & Margins with a Fine-Tuned Brand

illustration of sound waves and ear

Better Ideas Start with Design Listening

Brand Architecture—Laying Groundwork for Towering Success

By Monty Montague

Keep Your Products Relevant Through the Next Wave

By Jamey Boiter

Why Audience Personas Are Key to Your Brand’s Success

winner icons

By Kurt Rampton

Fine-Tune Your Product Design for Better Online Reviews

By Jamey Boiter

Keeping Your Brand Dialed In

illustration of product journey

By Monty Montague

Actors, Architects, and Lessons in the Customer Experience

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