Chris Cureton is a seasoned brand strategist and creative leader with nearly 20 years of experience helping organizations align their business strategy with brand expression. His approach blends artful design thinking with strategic rigor, shaped by a career that’s spanned industries, disciplines, and roles at every stage of the creative process.

Chris’s introduction to BOLTGROUP came early, during his undergraduate studies, when a guest lecture from CEO Jamey Boiter sparked a deep interest in the firm’s unique approach to brand as a strategic business tool. He followed up with a thank-you note, and soon after, an internship. That formative experience planted the seed for a career rooted in design’s power to shape business outcomes.

Now, after amassing years of experience leading multidisciplinary brand initiatives for clients including Microsoft, Carnival Cruise Line, Circle K, Lowe’s, and Mood Media, Chris has returned to BOLTGROUP as VP of Strategic Alignment & Brand Design. In this role, he leads the firm’s brand and digital practices, guiding research, strategy, and design execution with a diverse team of curious, empathetic thinkers.

Chris is most energized when helping leadership teams connect the dots between vision, strategy, and design—turning alignment into a competitive advantage and brand into a catalyst for growth. His recent work at BOLTGROUP includes engagements with Chick-fil-A, Pure Fishing, and Golf Pride.