Challenge

We were thrilled when our friends at Doerre Construction asked us to assess their brand status and help get it pointed in the right direction. It’s rare to partner with a company that truly embraces the principles you preach—purpose, culture, truth, transparency, authenticity. But Doerre does, from the inside out. That made figuring out our mission easy.

We just had to closely study all the great internal work they’d already done, and build a brand foundation to reflect and support that excellent work. Step two was to convert the foundation into an outward-facing customer experience that embodied the drive, accountability, careful listening, and team spirit that are the fundamentals of Doerre Construction.

Solution

We started with immersion into the core values of Doerre’s brand—passion, teamwork, integrity, transparency, mixed with a bit of fun. Then we set to fleshing out a brand foundation built on these values that would serve the company for years to come.

Using Doerre’s tagline, “We Create Grand Openings”, our team refreshed how the brand communicates, from proposals to capabilities to business papers to website.

Results

Doerre Construction is now built for the future. Equipped with a full cadre of brand elements that clearly communicate their values, from proposals, forms, and business cards, to a fully responsive website and project gallery, the company offers a customer experience second to none in their industry.

Karl Doerre said it best, “For our team, what really matters is how we communicate, how we resolve conflict, how we treat others, and how we are remembered.” What a grand opening!