GI Supply

Medical Design Excellence

One smart doctor’s idea can be the origin of a great medical device. GI Supply had lots of smart ideas. What they lacked was a partner to help them turn ideas into devices.
What We Did

Industrial Design
Mechanical Engineering
User Research
User Insights Videos
User Interface Design (UI)
Manufacturing Support
Electrical Engineering

Usability Testing
Component Research + Specification

Brand Strategy
Brand Architecture
Brand Naming
Visual Identity System
Color Palettes
Packaging
Trade Show
Performance Testing
Brand Design + Communications

Prototyping
Advertising
Art Direction
Brand Guidelines
Brand Production
Experience Design
3D CAD Modeling
Fabrication Coordination + Fulfillment
Production Part Documentation + BOMs

Challenge

One smart doctor’s idea can be the origin of a great medical device. GI Supply had lots of smart ideas. Founded by a gastroenterologist, the company had access to the best talent in the field. GI Supply already enjoyed a successful business in medical garments—reselling the disposable clothing worn by patients and professionals. However, the business wanted to expand into durable medical devices. What they lacked was a partner to help them turn ideas into devices

GI Supply ID and Ergonomics
GI Supply Electrical Engineering Circuit Design

Solution

BOLTGROUP took GI Supply’s initial ideas and configured each product to meet the needs of the doctors, nurses, and patients who purchase and use the product. First we observed during the medical procedures. Then we analyzed the tasks and sequences of the procedure to gain a deep understanding of the complex human factors involved. This research was conducted in a wide range of hospitals from Johns Hopkins, Baltimore, to the University of Texas, Galveston. Our team also provided industrial design, engineering, and prototypes for clinical trials, documentation for FDA submissions, branding, packaging, and tradeshow exhibit design.

Result

The products created through our partnership doubled GI Supply’s revenue and won the most prestigious international design awards, including the Gold IDEA Award from IDSA and the Medical Design Excellence Gold Award. This is how GI Supply achieved world-class design and innovation without the burden of a large in-house staff.

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BOLTGROUP is a trusted partner…their work has created valuable, strategic products and brands that allow us to compete successfully with competitors of larger size and greater resources.

— Frank Carter, President, GI Supply

Let's Talk

Fill out the form below and we'll be in touch soon. Or, give us a call at 1.888.GET BOLT and ask for Ed. We look forward to exploring possibilities.