Ingersoll Rand Packaging

Leading with the Edge Series™

Working with Ingersoll Rand, BOLTGROUP developed the name, visual brand identity, packaging, merchandising & brand guidelines for a new line of products.
What We Did

Brand Strategy

Brand Architecture

Brand Naming

Visual Identity System

Experience Design

Brand Design + Communications

Brand Guidelines

Color Palettes



Retail Design

Brand Coaching + Training

Art Direction

Brand Stewardship

Brand Production

Fabrication Coordination + Fulfillment


Ingersoll Rand, headquartered in the Charlotte metro region, had identified an opportunity to expand its presence in retail venues through a matrix of strategic partners across multiple channels. While there was opportunity for sales growth and expansion of scope of their brand’s influence, there were concerns about potential brand erosion with core users and distributors. Ingersoll Rand risked being seen as a less-serious product and less committed to their core users. The finesse of a solid product and brand segmentation strategy was required. BOLTGROUP teamed up to help.


Consumers knew of Ingersoll Rand for the legendary product performance and durability they’d been delivering to professionals for years. They wanted to launch a line of home and garage use air tools, available at nearby retailers. Working with the IR team, BOLTGROUP developed the Edge Series™. Deliverables included: name, visual brand identity, packaging, art direction, photography style, merchandising, messaging, point of sale, and brand guidelines for more than 30 tools.


The tools, brand, and packaging have all met with critical acclaim. The IR brand held strong and their conventional industrial and professional markets grew share.


Let's Talk

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