COMMERCIAL CREDIT GROUP
Financing the Right Way—Yours: A Digital Design Strategy
BOLTGROUP set up a digital design strategy for Commercial Credit Group, including an ADA compliant website with marketing automation and content management.What We Did
Brand Strategy
Brand Color Palette
UI/UX Customer Experience Design
Web Production
Content Management for Website
Marketing Automation Training
Website Design Services
Copywriting Services
Creative Art Direction
Challenge
When your company is dialing into a specific market, it requires focus. Focus on why you exist, what you do, and how you’re getting it done. Commercial Credit Group (CCG), a Charlotte-based commercial finance company, wanted to focus their website on the markets they serve, the products they offer, and the service they provide. They called BOLTGROUP to help them get it done.
Solution
CCG needed a complete website refresh. They were pushing content out, but needed to be absolutely sure that their message was on target and reflected their core values. One of which was being ADA compliant across all communications, including their website. All on a tight timeline and with a limited budget. Of course, as a financial institution, truth, transparency, and authenticity were also key.
Results
- Digital strategy that accomplished all CCG’s goals:
- An ADA compliant site, complete with marketing automation and content management
- New, updated imagery
- Clean, updated look to address their channels, market, and products
- CCG named to inaugural Middle Market Leaders list for the Charlotte region
Personal service, industry expertise, and talented people are what make CCG so successful. And we made sure that came through brilliantly in the brand.