Heritage Brands for Your HomeBOLTGROUP created a brand strategy for 3 brands, conducted consumer research, generated new names & provided a visual brand identity for Broan-NuTone.
what we did
Visual Identity System
Brand Design + Communications
Brand Coaching + Training
Fabrication Coordination + Fulfillment
Working with two brands that are well known household names offers great reward. And some true challenges. More than a decade ago Broan-NuTone’s President invited BOLTGROUP to join in a relationship that would involve every area of this industry leader of residential indoor air quality.
Over the years, BOLTGROUP has created brand strategy for three brands, conducted consumer research, developed channel strategy around home improvement, generated new names, and provided visual brand identity, packaging, visual merchandising, point of sale, and art direction. With each new project we’ve immersed ourselves to discover latent opportunities waiting to be discovered in every brand.
Our relationship with Broan-NuTone is thriving because we evolve with the company and the markets, ever searching for ways to enhance relevancy and capture front of mind. BOLTGROUP has created many successful new visual brand identities for Broan and NuTone. One exciting example was for Haven™ Backyard Lighting & Mosquito Repellent System, a new brand and product category for which we developed the name, and conceptualized packaging for retail home improvement and electrical distribution.