BROAN-NUTONE

Heritage Brands for Your Home

BOLTGROUP created a brand strategy for 3 brands, conducted consumer research, generated new names & provided a visual brand identity for Broan-NuTone.
what we did

Brand Strategy
Brand Architecture
Brand Research
Brand Naming
Visual Identity System
Brand Design + Communications

Experience Design
Color Palettes
Packaging
Merchandising
Retail Design
Art Direction

Brand Guidelines
Brand Coaching + Training
Brand Stewardship
Brand Production
Fabrication Coordination + Fulfillment

Challenge

Working with two brands that are well known household names offers great reward. And some true challenges. More than a decade ago Broan-NuTone’s President invited BOLTGROUP to join in a relationship that would involve every area of this industry leader of residential indoor air quality.

Solution

Over the years, BOLTGROUP has created brand strategy for three brands, conducted consumer research, developed channel strategy around home improvement, generated new names, and provided visual brand identity, packaging, visual merchandising, point of sale, and art direction. With each new project we’ve immersed ourselves to discover latent opportunities waiting to be discovered in every brand.

Broan Haven Logo

Result

Our relationship with Broan-NuTone is thriving because we evolve with the company and the markets, ever searching for ways to enhance relevancy and capture front of mind. BOLTGROUP has created many successful new visual brand identities for Broan and NuTone. One exciting example was for Haven™ Backyard Lighting & Mosquito Repellent System, a new brand and product category for which we developed the name, and conceptualized packaging for retail home improvement and electrical distribution.

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Let's Talk

Fill out the form below and we'll be in touch soon. Or, give us a call at 1.888.GET BOLT and ask for Ed. We look forward to exploring possibilities.