Made
Made Just For You
BOLTGROUP created the brand, Made, for Comfort Revolution to target the niche market of millennial consumers by showcasing product details and craftsmanship.What We Did
Brand Strategy
Brand Architecture
Brand Naming
Brand Design + Communications
Visual + Verbal Identity System
Experience Design
Color Palettes
Packaging
Video
Brand Guidelines
Brand Production
Challenge
Comfort Revolution came to us wanting to enhance and expand its extensive line of bed products, and grow its market share with younger audiences. The challenge was to create an all-in-one, direct-to-consumer sleep solution. “Made just for you.”
Solution
Market data was showing that millennial consumers were increasingly purchasing sleep solutions online for ease and convenience. Comfort Revolution had disrupted the market years earlier with the “bed-in-a-box” concept. So, who better to make those millennial dreams come true?
With domestic design and manufacturing, and an ability to drop-ship an entire sleep solution—foundation, mattress, topper, and pillow—at your doorstep, it was a match made in heaven.
We showcased product details to tell the brand story through texture, pattern, color, and comfort. We communicated the care that went into the manufacturing and craftsmanship of each product through name, imagery, and graphics.
Result
The brand was designed, built, and executed for a precise niche and lifestyle. This niche market was looking for something special, something different, something personal, something crafted. Introducing, Made.