Made Just For You

BOLTGROUP created the brand, Made, for Comfort Revolution to target the niche market of millennial consumers by showcasing product details and craftsmanship.
What We Did

Brand Strategy

Brand Architecture

Brand Naming

Brand Design + Communications

Visual + Verbal Identity System

Experience Design

Color Palettes



Brand Guidelines

Brand Production


Comfort Revolution came to us wanting to enhance and expand its extensive line of bed products, and grow its market share with younger audiences. The challenge was to create an all-in-one, direct-to-consumer sleep solution. “Made just for you.”


Market data was showing that millennial consumers were increasingly purchasing sleep solutions online for ease and convenience. Comfort Revolution had disrupted the market years earlier with the “bed-in-a-box” concept. So, who better to make those millennial dreams come true?

With domestic design and manufacturing, and an ability to drop-ship an entire sleep solution—foundation, mattress, topper, and pillow—at your doorstep, it was a match made in heaven.

We showcased product details to tell the brand story through texture, pattern, color, and comfort. We communicated the care that went into the manufacturing and craftsmanship of each product through name, imagery, and graphics.


The brand was designed, built, and executed for a precise niche and lifestyle. This niche market was looking for something special, something different, something personal, something crafted. Introducing, Made.


Let's Talk

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