middle atlantic products

Lean Design Process Modernizes the College Lectern

BOLTGROUP conducted research and used a Lean product development process to engineer and design the new L7 lectern for Middle Atlantic Products.
what we did

Industrial Design
Mechanical Engineering
Concept Development

Customer Validation Testing
Market / User Research

Appearance Models
3D CAD Modeling

Middle Atlantic Lectern


Middle Atlantic Products (MAP) wished to create an innovative lectern for higher education. The key was to employ MAP’s rack mount technology in a way conducive to teaching and accommodating people of all sizes and abilities. Additionally, MAP wanted a “Lean” product development process to improve speed to market while incorporating the voice of the customer.

Lectern Onboard Tech
Lectern Plugs & USB


BOLTGROUP conducted research with product distributors, university administrators, professors, and facility managers. Research with these subjects is often contradictory—it requires deep understanding of the end user and the sales / distribution process. A thorough design + validation process was needed to negotiate the multiple criteria of ADA compliance, aesthetics, minimal footprint yet large technology storage, and sound structural engineering. And our Lean development schedule meant it all had to happen fast!

Middle Atlantic Lectern Concept Evaluation
Lectern Renderings
Furniture Wire Management
Lectern storage and charging
Middle Atlantic Lecter Top View


The MAP L7 Lectern combines a teaching desk and lectern in a contemporary, elegant design. Height adjustment of the lectern provides enhanced ergonomics for the widest range of users—exceeding ADA compliance. The technology tray provides connectivity for laptops while the under counter cabinet has rackmount storage and built-in thermal management. The structural design smartly integrates power and data cables for easy installation and access. The L7 was designed with teachers, facility managers, and installers in mind.

Video Credit: © Middle Atlantic Products


From day one BOLTGROUP strove to become an extension of our team rather than just a valued partner. They worked to understand our DNA—the core of who we are and why we exist. They helped us to articulate all that has made us successful in a way that could be applied both visually and verbally in both product design and brand development. They helped us to codify our business strategy and culture in a way that facilitated internal alignment to support a go-to-market position that is both consistent and relevant to our target customer.”

— Adrian Mezenberg, Chief Marketing Oicer at Startech.com

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