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oransi

A Breath of Fresh Air: An Integrated Brand + Product Strategy Case Study

Oransi relied on BOLTGROUP's product and brand development teams to imagine and realize a revolutionary air cleaning product that combines powerful performance with elegant design and intuitive controls.
What We Did

Industrial Design and Product Design

Mechanical Engineering Design

Product Prototyping

UI Design and Development

Human Factor and Ergonomics

Experience Design Services

Material + Color Specification

Production Documentation

Manufacturing Support

Packaging Design

User Manual Design

Copywriting Services

Awards
Red Dot Award Logo
iF Award Logo
IDEA Bronze Award Logo
Graphic Design USA American Package Design Awards Winner Logo
Good Design Award Logo
Oransi mod air purifier angled top view

Challenge

Oransi recognized a need for a high-performance home air purifier that didn’t compromise on style or user experience. Indoor air quality is more important than ever as homes become more efficient and airtight, but consumer purifiers available today range from gimmicky and ineffective, to loud, clunky, and utilitarian. How do you rein commercial grade air cleaning equipment into an elegant form that homeowners would welcome into their living spaces?

For BOLTGROUP, the answer is a strategic blend of design thinking, creative engineering, and artistic expression.

person pressing controls on an Oransi mod air purifier

Solution

Oransi mod combines high design and high performance into a user friendly air purifier that looks great in every home.

Video Credit: © oransi

An unboxing user experience designed to be protective and pleasant reveals the smart design that is controlled by a simple glass touch user interface: no remotes to lose, apps to download, annoying blinking lights, or confusing arrays of buttons. Just slide your finger to adjust the fan speed to the perfect setting. Then the display dims while the quiet, clean air flows.

Oransi mod air purifier top view of controls
Oransi mod air purifier UX flowchart

The mod design blends with and complements your stylish home interior, balancing an eye catching, clean design with contextually appropriate form and material. The iconic fabric-wrapped cylinder form floats above a sculptural aluminum base, evoking equal parts precision device and fine furniture. The softly textured fabric wrap softens the appearance in your living space, while providing additional sound attenuation.

The key to a great air purifier experience in your home is to clean a lot of air without making a lot of noise. Mod’s precision variable speed motor is energy star rated for efficiency. Even its highest speed settings produce a quiet, comfortable sound. Compared to other high-low air purifiers, the mod is one of the quietest available. And the medical grade HEPA filter removes particles down to 0.02 microns with over 99% efficiency so you can breathe easy and safe.

Oransi mod air purifier user interface control panel
Oransi mod air purifier filter being pulled out
Oransi mod air purifier unit beside the filter
Oransi mod air purifier base view
Let's keep each other healthy graphic

Results

Home air quality is more important than ever as homes become more air-tight and efficient. This can cause pollution, allergens, and viruses to accumulate, posing a threat to occupants’ health. Allergy sufferers, elderly, and those with respiratory issues are especially at risk. Solutions available today are loaded with gimmicks and light on real air cleaning performance. Not to mention they are ugly.

Oransi mod air purifier user manual front cover design
interior pages of Oransi mod air purifier manual
Oransi mod air purifier manual front and back covers

Oransi mod is different. Able to clean an average size home’s air twice every hour, it performs as well as commercial and industrial units. But this is not a utilitarian, industrial product. It’s an elegant work of art that compliments your home style. Finally, you can have medical grade air cleaning that fits comfortably into your home and lifestyle.

Other Notable Results:

  • Sales outpaced every previous Oransi product launch
  • As seen in the PBS documentary American Masters: Dr Tony Fauci which was filmed during COVID.
  • Featured on CNN and in Huffington Post & Women’s Health magazine
  • Rated best air purifier on numerous lists and sites
  • Company and design article by Business North Carolina at the following link
  • Users rave about the performance and the design.
      • “…it’s one of the finest products I’ve ever bought. Build quality is excellent. The interface controls are simple and logical. It looks like a piece of furniture, not an industrial appliance.” – Gerard, Haverford, PA
      • “Awesome product to receive and unwrap. The design is excellent and it looks great in our home…” – Anthony V.

Key Takeaways

  • Humanizing technology builds emotional trust. The mod air purifier proves that clean product design language communicates both purity and performance.
  • Form follows empathy. Every radius, interface, and user touchpoint was crafted to reduce friction in the home environment.
  • Brand consistency builds credibility. By aligning product design, packaging, and communications, Oransi speaks in a coherent, elevated tone across every channel.
  • Performance meets presence. A product designed to blend into life rather than shout for attention becomes part of a customer’s identity, not just their décor.

The Oransi mod HEPA Air Purifier is available for purchase HERE.

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While we focus on performance we also feel a product should look great, and in partnering with BOLTGROUP we were able to achieve our goal of high performance and high design in the mod air purifier.”

— Peter Mann, CEO

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