BROAN-NUTONE
Heritage Brands for Your Home
BOLTGROUP created a brand strategy for 3 brands, conducted consumer research, generated new names, and provided a visual brand identity for Broan-NuTone.what we did
Brand Strategy
Brand Architecture
Brand Research
Brand Naming Strategy
Visual Identity System
Brand Design Strategy
Brand Communications Strategy
Experience Design
Brand Color Palette
Retail Packaging Design
Visual Merchandising
Retail Design
Creative Art Direction
Visual Brand Guidelines
Brand Coaching + Training
Brand Stewardship
Brand Production
Fabrication Coordination + Fulfillment
Challenge
Working with two brands that are well known household names offers great reward. And some true challenges. More than a decade ago Broan-NuTone’s President invited BOLTGROUP to join in a relationship that would involve every area of this industry leader of residential indoor air quality.
Solution
Over the years, BOLTGROUP has created brand strategy for three brands, conducted consumer research, developed channel strategy around home improvement, generated new product names, and provided visual brand identity, packaging design, visual merchandising, point of sale, and creative art direction. With each new project we’ve immersed ourselves to discover latent opportunities waiting to be discovered in every brand.
Results
Our relationship with Broan-NuTone is thriving because we evolve with the company and the markets, ever searching for ways to enhance relevancy and capture front of mind. BOLTGROUP has created many successful new visual brand identities for Broan and NuTone. One exciting example was for Haven™ Backyard Lighting & Mosquito Repellent System, a new brand and product category for which we developed the name, and conceptualized packaging for retail home improvement and electrical distribution.