; Product Design + Engineering
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We partner with your internal product development teams to drive innovation and business growth.
We design and engineer products driven by purpose and empathy for our clients’ customers, brand, and business. Our strategic design process enables us to design and develop products that delight the user while reinforcing brand experiences and boosting your bottom line.
Product Design & Engineering Services:
New Product Development
Our team of researchers, designers, and engineers specialize in supporting your internal teams to bring innovative products to market. Whether you need turnkey product development or expert support on a specific challenge, we’re the development partner to call when you need robust and thoughtful solutions that make an impact.
What we deliver:
- Quantitative and Qualitative User Research
- Concept Generation
- Concept Visualization (e.g., sketching, 3D rendering, and animation)
- Concept Development
- Study Models, Prototypes, and Working Models
- Validation Testing
- Mechanical and Electrical Engineering
- Design and Documentation for Manufacturing
Product Line Strategy (Pipeline & Road Mapping)
We bring decades of experience to help your NPD team develop a product pipeline strategy informed by market insights, technical knowledge, and empathy for your business.
What we deliver:
- Market Research
- Technology Research
- Strategy Workshops and Decision Sprints
- Storytelling
- Product Roadmap / Pipeline Strategy Documentation
Research & Development (Skunkworks)
We specialize in transforming innovative ideas into reality through rigorous research, development, prototyping, and testing, ultimately delivering groundbreaking products that redefine industries.
What we deliver:
- Materials and Technology Research
- Ethnographic Research
- Voice-of-Customer (V.O.C.) Research
- Future-scaping
- Innovative Concept Creation
- Proof-of-Concept Prototypes and Testing
Platform Strategy & Development
We craft comprehensive product platform strategies that optimize your design processes, manufacturing, and assembly, resulting in significant cost savings and accelerated time-to-market.
What we deliver:
- Product Line Rationalization
- Product Platform Strategy, Design, and Development
- Optimization for Manufacturing and Assembly
- Design for Automation
See our complete list of services:
- Ethnography
- Human-Centered Design Sessions
- Online Bulletin Boards
- User Shadowing
- Quantitative Surveys
- Customer Journey Maps
- Mind Mapping
- Data Clustering
- Insights Translation
- Focus Groups / Mini Groups / IDIs
- Online & Mobile Surveys
- Tracking Studies
- In-Store Intercepts
- Digital Anthropology
- Customer Experience Mapping
- Lifestyle Trend Research
- Product Mapping
- Ethnography & Human Insights
- User + Consumer Insights
- User Insights Videos Highlighting Opportunities for Innovation
- User Persona + Scenario Descriptions
- Product Opportunity Gap Analysis
- Market Research & Segmentation Studies
- Materials + Technology Research
- Consumer Validation Testing Results
- Usability & User Experience Testing Results
- Identifying Mega-Trends
- Product Innovation Opportunity Analysis
- Gap Analysis + White Space Opportunity
- Future Scenario Visioning
- Product Development Planning
- Product Pipeline Strategy
- Innovation Process Coaching
- User Persona + Scenario Descriptions
- Visual Brand Language Strategy
- Growth Strategy
- Sustainable Business Planning
- Color and Trend Analysis
- Color and Trend Forecasting
- Customer Experience Strategy
- Industrial Design
- 3D CAD Modeling + Visualization
- New Product Idea Generation
- Product Aesthetics
- Visual Brand Language
- Retail Experience Design
- Service Design
- User Interface Design (UI)
- Interaction Design
- Human Factors / Ergonomics
- Material + Color + Finish Selection
- Prototypes + Appearance Models
- Usability Testing
- Mechanical Engineering
- Electrical Engineering
- Finite Element Analysis (FEA)
- Prototyping + Performance Testing
- Validation + Verification
- Component Research + Specification
- Production Documentation + BOMs
- FDA Design Controls
- Life Cycle Analysis
- Production Sourcing (Domestic + Overseas)
- Manufacturing Coordination
- Design Thinking Coaching
- Color Specification
- Custom Color Formulation
- Documentation for Production and Implementation
- Vendor Sourcing (domestic and overseas)
- BOM Costing
- Coordination of Regulatory Testing and Approval
- Coordination of Tooling, Manufacturing, Installation
- Evaluation of First Samples
- Launch and Adoption Strategy
