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Product Design + Engineering

Fueled By Deep Insights and Boundless Imagination.

With passion and ingenuity, we design beloved products that deliver value and delight. How do we do it? By optimizing aesthetics, ease-of-use, and manufacturing processes to create a positive user experience.

Our Design Innovation process for product design and development includes:

Want experiences that customers love? First comes research leading to insight, empathy, and intelligence. Our deep dive research studies people—both users and influencers, markets—both current and future, and technologies of all kinds.
Some of Our Techniques:
  • Ethnography
  • Human-Centered Design Sessions
  • Online Bulletin Boards
  • User Shadowing
  • Quantitative Surveys
  • Customer Journey Maps
  • Mind Mapping
  • Data Clustering
  • Insights Translation
  • Focus Groups / Mini Groups / IDIs
  • Online & Mobile Surveys
  • Tracking Studies
  • In-Store Intercepts
  • Digital Anthropology
  • Customer Experience Mapping
What We Deliver:
  • Product Mapping
  • Ethnography & Human Insights
  • User + Consumer Insights
  • User Insights Videos Highlighting Opportunities for Innovation
  • User Persona + Scenario Descriptions
  • Product Opportunity Gap Analysis
  • Market Research & Segmentation Studies
  • Materials + Technology Research
  • Consumer Validation Testing Results
  • Usability & User Experience Testing Results
We weave together our research insights from your customers, the industry, lifestyle trends, and new technologies to construct smart strategies for successful product development.
What We Deliver:
  • Product Innovation Opportunity Analysis
  • Gap Analysis + White Space Opportunity
  • Future Scenario Visioning
  • Product Development Planning
  • Product Pipeline Strategy
  • Innovation Process Coaching
  • User Persona + Scenario Descriptions
  • Visual Brand Language Strategy
  • Growth Strategy
  • Sustainable Business Planning
The devil is in the details. It’s one thing to have a beautiful design. It’s another thing to make it work beautifully. Our team of industrial designers and engineers has spent decades bringing groundbreaking ideas to life through complete product development.
What We Deliver:
  • Industrial Design
  • 3D CAD Modeling + Visualization
  • New Product Idea Generation
  • Product Aesthetics
  • Visual Brand Language
  • Retail Experience Design
  • Service Design
  • User Interface Design (UI)
  • Human Factors / Ergonomics
  • Material + Color + Finish Selection
  • Prototypes + Appearance Models
  • Usability Testing
 
  • Mechanical Engineering
  • Electrical Engineering
  • Finite Element Analysis (FEA)
  • Prototyping + Performance Testing
  • Validation + Verification
  • Component Research + Specification
  • Production Documentation + BOMs
  • FDA Design Controls
  • Life Cycle Analysis
  • Production Sourcing (Domestic + Overseas)
  • Manufacturing Coordination
  • Design Thinking Coaching
Innovation is a novel idea that delivers value. But the true value starts after commercialization and implementation. Through our development expertise, and our partner network of worldwide manufacturers, we support you to the finish line.
What We Deliver:
  • Documentation for Production and Implementation
  • Vendor Sourcing (domestic and overseas)
  • BOM Costing
  • Coordination of Regulatory Testing and Approval
  • Coordination of Tooling, Manufacturing, Installation
  • Evaluation of First Samples
  • Launch and Adoption Strategy

Let's connect!

We welcome questions, comments, stories and (good) jokes.