; Integrated Brand + ProductSolutions
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We build integrated brand and product strategies that help leaders address market challenges, solve critical problems, and capitalize on opportunities.
Our integrated team of change agents thrives at the intersection of business, brand, and product design. With our combined experience and expertise in product development and brand strategy, we deliver cohesive and thoughtful product experiences that build equity in your brand and business.
Integrated Product + Brand Services:
Visual Brand Language
We help you develop a design strategy for a cohesive product family that communicates what’s best about your brand, while building guidelines and tools to make future development faster and more efficient.
What we deliver:
- Competitive Brand and Product Audit
- Visual Positioning Strategy
- VBL Design Strategy
- VBL Guidelines and Toolkit
- VBL Training and Coaching
- Modular Platform Strategy Design & Development
Sustainable Packaging Design
We help design and engineer innovative primary and secondary packaging systems with empathy for your customer, your brand, your business, and the planet.
What we deliver:
- Materials and Technology Research & Testing
- User Research and Journey Mapping
- Structural Packaging Design and Engineering
- Graphic Packaging Design
- Merchandising and P.O.P. Design
- Life Cycle Analysis
- Design for the Circular Economy
- Design for EPR Legislation
MVP & MVB Development for Startups
Our integrated Product + Brand approach is perfect for both startups and intrapreneurs within established businesses that want to launch a new product or brand. From identity and communications to working prototypes and user validation, we have the experience and expertise to help you bring a cohesive branded vision to market.
What we deliver:
- MVB (Minimum Viable Brand) Identity Design & Development (e.g., brand name, logo, tagline, assets)
- MVP (Minimum Viable Product) Design & Development
- Brand Communications Strategy & Pitch Deck
- Trade Show Booth Design
- Go-to-Market Research & Strategy
- Proof-of-Concept Prototypes
- Demonstration Prototypes
- Validation Research & Testing
Product UI / UX and Mobile App
A great digital user interface can make or break your new product. Our product and visual designers are experts in designing engaging and intuitive user interfaces that enhance the product experience and build brand equity with your customers.
What we deliver:
- User Interface and Experience Design
- UI / UX Wireframing and Prototyping
- Mobile App Design
- IoT Connected Devices with Mobile App Control
- On-Product Digital and Physical User Interface Design
- Proof-of-Concept Prototypes
- Demonstration Prototypes
- Validation Research and Testing
See our complete list of services:
- Ethnography
- Human-Centered Design Sessions
- Online Bulletin Boards
- User Shadowing
- Quantitative Surveys
- Mind Mapping
- Data Clustering
- Insights Translation
- Focus Groups / Mini Groups / IDIs
- Online & Mobile Surveys
- Tracking Studies
- In-Store Intercepts
- Digital Anthropology
- Employer Brand Research
- Ethnography & Human Insights
- Innovation Process Coaching
- User + Consumer Insights Research
- User Insights Videos Highlighting Opportunities for Innovation
- User Persona + Scenario Descriptions
- Equity Baselines
- Market Research & Segmentation Studies
- Materials + Technology Research
- Consumer Validation Testing
- Usability & User Experience Testing
- Lifestyle Trend Research
- Customer Journey Maps, Mind Maps, and Activity Maps
- Digital Content Audit & Assessment
- Competitive Analysis
- SEO Keyword Mapping
- Brand Purpose
- Brand Pillars
- Brand Positioning
- Brand Personality
- Brand Value Propositions
- Brand Story
- Brand Architecture
- Brand Alignment
- Visual Brand Language Strategy
- Color and Trend Analysis
- Color and Trend Forecasting
- Color, Material, Finish (CMF) Strategy
- Product Innovation Opportunity Analysis
- Gap Analysis + White Space Opportunity
- Future Scenario Visioning
- Product Development Planning
- Product Pipeline Strategy
- User Persona + Scenario Descriptions
- Growth Strategy
- Sustainable Business Planning
- Customer Experience Strategy
- Digital Marketing Strategies
- SEO Keyword Roadmap
- Content Strategy
- Paid Media Channel Strategy
- Social Media Roadmap
- Service Implementation Planning
- Service Innovation Opportunity Analysis
- Corporate / Brand Identity Systems
- Visual Brand Language
- Experience Design
- Logo / Logotype
- Color Palettes
- Verbal Identity Systems
- Company, Product + Service Naming
- Voice
- Messaging / Copy
- Nomenclature + Naming Conventions
- Linguistics
- Trademark Screening
- Naming
- Packaging, Merchandising + Retail Design
- Brand Communications
- Brand Image Art Direction
- Brand Guidelines
- Wireframing
- Low / High Fidelity Prototyping
- Website Design
- Usability / Testing
- UI + UX Design
- App Design
- Mobile Design
- Digital Storytelling
- 3D Rendering / Animation
- Branded Video Content
- Service Concept Design—UI/UX, Processes, Language, Technologies, Environments
- Visualization Via CAD, Animation, Video, and Storyboards
- Industrial Design
- 3D CAD Modeling + Visualization
- New Product Idea Generation
- Product Aesthetics
- Retail Experience Design
- Service Design
- User Interface Design (UI)
- Interaction Design
- Human Factors / Ergonomics
- Material + Color + Finish Selection
- Prototypes + Appearance Models
- Usability Testing
- Mechanical Engineering
- Electrical Engineering
- Finite Element Analysis (FEA)
- Prototyping + Performance Testing
- Validation + Verification
- Component Research + Specification
- Production Documentation + BOMs
- FDA Design Controls
- Life Cycle Analysis
- Production Sourcing (Domestic + Overseas)
- Manufacturing Coordination
- Design Thinking Coaching
- Color Specification
- Custom Color Formulation
- Brand Coaching + Training
- Production, Fabrication Coordination + Fulfillment
- Social Curation
- Content Creation
- Product / Brand Launch
- Digital Campaigns
- Vendor Sourcing (Domestic and Overseas)
- BOM Costing
- Coordination of Regulatory Testing and Approval
- Coordination of Tooling, Manufacturing, Installation
- Evaluation of First Samples
- Launch and Adoption Strategy
