Home Innovation
Bringing Innovation to the Home
For over 30 years, brands and companies have relied on BOLTGROUP's experience and expertise in bringing design innovation to the home. Through a human-centered process, starting with deep research into the market to understand the voice of the customer to inform the brand strategy, we are then able to create or reposition brands, complete with full development of consumer products, including product design, engineering, package design, merchandising, and product launch.What We Did
Brand Strategy
Brand Architecture
Brand Naming
Visual Identity System
Experience Design
Color Palettes
Packaging
Merchandising
Brand Coaching + Training
Brand Stewardship
Brand Design + Communications
Industrial Design
Mechanical Engineering
User Research
Production Sourcing
Visual Brand Language
Manufacturing Support
Product Launch Strategy
Finite Element Analysis (FEA)
Prototyping and Appearance Models
Production Part Documentation + BOMS
Brand Guidelines
Retail Design
Website
Video Production
Direct Mail
Trade Show
Promotional Design
Advertising
Art Direction
Brand Production
Fabrication Coordination + Fulfillment
3D CAD Modeling
Who We've
Done it For
Amarr
Ames True Temper
Amerock
Applica
Benjamin Moore
Broan-NuTone
Char-Broil
Chicago Pneumatic
ClosetMaid
Craftsman
Deco Lav
Emerson Tool Company
Endura Products
Esseplast
Fluidmaster
Häfele America
Hamilton Beach
Hearth and Home
Homz International
Hunter Douglas
Hunter Fan
Husqvarna
Ingersoll Rand
Irwin Industrial
JELD-WEN
Kobalt
Lamplight / TIKI
Libman
Little Burros
Lowe’s
Maytag
Metabo HPT
Murray
OmniMax
Oransi
Positec
ReadyTools
Ridgid
Rubbermaid
Ryobi
Scepter
TTI Floor Care
UnionTools
awards
Packaging Design
Our goal was to create a completely new line of products in a new category, divided into two tiers—“good” and “better”—with clearly defined step-up features, but incorporating common design elements for visual connection and manufacturing efficiency. BOLTGROUP has created a design language encompassing both lines, while at the same time designing new innovative user features that provide the necessary distinction for our step-up strategy. As a result, we now have a highly marketable and competitive product offering with which to attack this new category of business.
— Shari Farrell, Category Manager, Handheld and Attachments, Murray
See Other Case Studies
Product Design Innovation
Brand Strategy
