Home Innovation

Bringing Innovation to the Home

For over 30 years, brands and companies have relied on BOLTGROUP's experience and expertise in bringing design innovation to the home. Through a human-centered process, starting with deep research into the market to understand the voice of the customer to inform the brand strategy, we are then able to create or reposition brands, complete with full development of consumer products, including product design, engineering, package design, merchandising, and product launch.
What We Did

Brand Strategy

Brand Architecture

Brand Naming

Visual Identity System

Experience Design

Color Palettes

Packaging

Merchandising

Brand Coaching + Training

Brand Stewardship

Brand Design + Communications

Industrial Design

Mechanical Engineering

User Research

Production Sourcing

Visual Brand Language

Manufacturing Support

Product Launch Strategy

Finite Element Analysis (FEA)

Prototyping and Appearance Models

Production Part Documentation + BOMS

Brand Guidelines

Retail Design

Website

Video Production

Direct Mail

Trade Show

Promotional Design

Advertising

Art Direction

Brand Production

Fabrication Coordination + Fulfillment

3D CAD Modeling

Who We've Done it For

Amarr

Ames True Temper

Amerock

Applica

Benjamin Moore

Broan-NuTone

Char-Broil

Chicago Pneumatic

ClosetMaid

Craftsman

Deco Lav

Emerson Tool Company

Endura Products

Esseplast

Fluidmaster

Häfele America

Hamilton Beach

Hearth and Home

Homz International

Hunter Douglas

Hunter Fan

Husqvarna

Ingersoll Rand

Irwin Industrial

JELD-WEN

Kobalt

Lamplight / TIKI

Libman

Little Burros

Lowe’s

Maytag

Metabo HPT

Murray

OmniMax

Oransi

Positec

ReadyTools

Ridgid

Rubbermaid

Ryobi

Scepter

TTI Floor Care

UnionTools

awards

Packaging Design

Fluidmaster toilet repair product packaging
Esseplast cleaning product packaging
DuraMax garden hose packaging
Rubbermaid Tough Tools packaging

Our goal was to create a completely new line of products in a new category, divided into two tiers - “good” and “better” - with clearly defined step-up features, but incorporating common design elements for visual connection and manufacturing efficiency. BOLTGROUP has created a design language encompassing both lines, while at the same time designing new innovative user features that provide the necessary distinction for our step-up strategy. As a result, we now have a highly marketable and competitive product offering with which to attack this new category of business.

— Shari Farrell, Category Manager, Handheld and Attachments, Murray

Product Design Innovation

Harbor Breeze ceiling fan
Lowe's gas grill
Murray riding lawnmower
DecoLav Ion under-sink wrench

Brand Strategy

Endura brochures
Chicago Pneumatic Brochures
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